The Low-Down On Search Engine Optimisation

We have all heard of SEO – a buzzword surrounding the business world – but who else is guilty of simply smiling and nodding when dreaded acronym is mentioned?

It’s like this: you’re in an unfamiliar city and looking for the best place to eat dinner tonight. You’re feeling like sitting down, enjoying a vino and taking in the atmosphere. You do a quick Google search, and it gives you a list of relevant websites. You pick out of the first few options and eat there.  

That business just saw the benefits of SEO.

SEO stands for search engine optimisation and is the process of optimising brand visibility when people search products and services related to your business in search engines like Google. It is a fundamental aspect of digital marketing, as while complementing collateral marketing channels, search is often a primary source of digital traffic for brands and businesses. Every year, there are trillions of searches made – so optimising your search engine is a way of boosting sales, build brand engagement and awareness.

Here’s how it works

In order to maintain a positive user experience (people can find what they’re looking for), search engines collect information and keywords from website pages and put them in an index – like a library data base that helps you find the book (or website) most relevant to you. Next, algorithms determine the order of which these websites will appear to the user, based on their analysis of the website and its information.

It’s important to note that SEO is not a perfect science. Search engines like Google do not release specific information about their algorithm or process, so it is impossible to know exactly what elements impact index rankings. SEO requires continual tweaking to see optimal results – it is an art.

While you can access paid search Ads, you can’t pay search engines to organically score higher search rankings – so businesses like Rhythm Digital need to put in the hard yards to get your business to the top of these search engines – so you can ultimately reach more customers.

If you would like to speak to the Rhythm Digital team about SEO, give us a call on (02) 6766 9988 or send an enquiry through our website.