New England Motor Lodge is a stylish 4 star motel ideally located midway between Sydney and Brisbane, providing accommodation and fine dining in the Celtic town of Glen Innes.
The team had put a lot into renovating the motor lodge, but their existing website looked like it could belong to any motel. It was too template-based to show off the fresh rooms, the restaurant or the style of the property, and it wasn't giving travellers much reason to book direct.
There was a practical problem to solve as well. The old in-room phones were being removed, so the lodge needed a new way for guests to order room service and get the information they'd usually ask reception for during their stay.
Rhythm Digital custom-built a new website for New England Motor Lodge that puts the renovated rooms and the restaurant up front, with large photography and a clear path to book. Pages cover the rooms and suites, The Highlands Restaurant, facilities, group bookings, things to do around Glen Innes, and current specials.
The biggest piece of the build was a dedicated Guest Portal with a Room Service Ordering Platform. Guests can use it on their phone or laptop to find out what they need during their stay and order straight from their room, which replaced the job the old room phones used to do.
The restaurant menu and upcoming events can be kept up to date by the team, so returning guests and locals always see what's on.
New England Motor Lodge now has a website that reflects the quality of the renovated property and makes it easy for travellers to book their next stay. Guests have the information and room service they need right on their own device, and the team has one place to share menus, specials and events.
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