Simple Weigh in Tamworth provides efficient and accurate vehicle weighing solutions, promoting ease and convenience for businesses and individuals in the region.
As a new business, The Simple Weigh was starting with a blank page. There was no logo, no website and nothing yet to hand to a customer, and founder Travis Brown needed all of it in place to get the word out across Tamworth and the surrounding region.
Vehicle weights can be confusing, with terms like ATM, GVM and GCM that plenty of travellers haven't come across before. The website had to explain each service clearly, help people understand why weighing matters for safety, insurance and the law, and be written so that people searching for caravan or 4WD weighing nearby could actually find it.
Rhythm Digital started with the brand. The logo pairs Janelle's favourite colour with black for a bold contrast, and that look carries through the website and a set of clean business cards that give a quick snapshot of the services and contact details.
The Webflow website gives each service its own page, covering caravans, boat trailers, trade vehicles and four-wheel drives, and horse floats. A plain-English explainer breaks down the different weight terms, and an FAQ section answers the questions people ask before booking, like how accurate the report is and which areas are covered. All the copy was written with search in mind, and the towns serviced, from Armidale to Moree and Scone, are listed clearly.
We also built Excel spreadsheets the team can update to give customers their vehicle weight information.
The Simple Weigh opened with a complete, consistent brand and a website that does the explaining before a van ever rolls onto the scales. Travellers can work out what they need, see where the business travels and get in touch easily, and the team has a simple way to give customers their weight information after each job.
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