Always-on marketing, or AOM, is a term used to describe marketing that is 'pulled' by the customer, rather than 'pushed' by you. This approach, also known as pull strategy marketing, focuses on making your brand consistently visible so potential customers can find you when they need your products or services. Examples of 'push marketing' include letterbox drops, TV or print ads—getting things out to the biggest audience and hoping something sticks.
Examples of always-on marketing include having your business listed on Google or maintaining an active Facebook page. Back in the day, the main AOM marketing tool used by businesses was Yellow Pages.
These days, video content is a powerful and versatile tool for always-on marketing. Think of it as your permanent salesperson (that never sleeps!) that can be utilised:
- In quotes and email campaigns to give potential clients another reason to choose you over the competition.
- On your website to improve SEO and get you ranking higher in Google searches.
- In email signatures to showcase what you do to those unfamiliar with your business.
- On social media to increase followers and engagement.
Marketing is often the last thing on a business owner's to-do list, so having marketing tools in place that are doing the work for you 24/7 is a no-brainer.
If you want to know more about always-on marketing and how we can help with setting up these tools for your business, don't hesitate to get in touch.
