
Beautiful Image in Tamworth offers expert skincare, makeup, and grooming services to enhance clients' natural beauty.
Web Design & Development
E-Commerce + Retail
04 Dec 2023
Without a website, Beautiful Image was relying on word of mouth, social media and the phone to get the message out. There was nowhere for new clients to see the full list of treatments, find out about the team or book in outside salon hours.
The salon wanted a site that felt clean and welcoming, put every service in front of clients clearly, and made booking as easy as possible. Just as importantly, it needed to introduce the therapists behind the treatments, so people could get a feel for the salon's friendly, down to earth team before they walked through the door.
Rhythm Digital designed a simple, clean and functional website in Webflow, with a soft, fresh look that suits a beauty salon and lets the treatments and team take centre stage.
Each service category has its own page, including brows and lashes, beauty and nails, body and massage, facials, waxing and cosmetic tattoo, with every treatment and its price laid out clearly. Book Now buttons sit throughout the site and in the header, linking straight through to online booking, and there's a quick path to buy gift vouchers too.
We also built a team section with a profile for each therapist, giving the site a more personal feel and helping new clients see who will be looking after them.
Beautiful Image now has a proper online home for the first time. Clients can browse treatments and prices, meet the team and book in whenever it suits them, day or night, and the salon has a website it can keep adding to as new treatments and seasonal packages come along, keeping it fresh for regulars too.
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Rhythm Digital acknowledges the Gamilaroi/Kamilaroi people, who are the Traditional Custodians of the land we live and work on. We would like to pay respect to Elders past and present, and extend that respect to other Aboriginal and Torres Strait Islander peoples living in our region.
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