Billabong Clubhouse is a not-for-profit psychosocial recovery service in Tamworth, supporting adults living with mental health challenges since 1999.
Reaching out for mental health support can be a big step, and Billabong’s new website needed to make that feel more manageable, with calm, warm and welcoming visuals from the moment the site loaded. The balance came when it also needed to explain what a psychosocial recovery clubhouse is, and does, in plain language, ensuring visitors understood that membership is voluntary and person-centred in it’s approach, rather than a set program that they’re placed into.
Prospective members aren’t the only visitors to Billabong’s site. Alongside their self-referral option, family members and carers also needed a place to know how they can help someone they’re worried about. Meanwhile, in the clinical space, GPs, community health workers and hospital discharge staff also needed a seamless way to make a referral. Billabong’s impact is made possible through funding and partnerships. They needed to ensure there was a dedicated space that not only carried required funding acknowledgements, but also promoted the opportunity to become a community partner, or make one-off donations. All of this stood on 25 years of community impact, and they wanted that front and centre, alongside the people who make the clubhouse what it is.
Human connection is at the heart of everything Billabong does. You won’t find stock imagery across their site, instead you’ll see photos of members getting hands-on in the woodworking shed, the veggie patch and the clubhouse café. With their warm brand colours intentionally woven throughout the design, visitors feel right at home before even stepping through the door.
Reducing friction and easing visitor concerns sat at the centre of our design process. The homepage guides users through what Billabong offers, showcasing the clubhouse amenities before leading into a scrolling 25-year community timeline. For anyone needing extra reassurance, this timeline builds immediate trust by tracing Billabong’s roots back to the local families who campaigned for support in the 1990s.
From there, clear pathways guide every visitor straight to the information they need:
Behind the scenes, dynamic CMS collections hold the programs, news, events, and partner information. This allows the Billabong team to share updates or launch a new program themselves without ever needing to call a developer. Before launch, we also locked in the technical foundations, writing custom page titles and meta descriptions, adding structured data, setting up a privacy policy, and connecting Google Analytics and Search Console.
Billabong Clubhouse launched its new website in November 2026. People looking for mental health support in Tamworth now land on a site that explains what Billabong offers in plain, welcoming language, shows the faces behind it, and makes the next step easy, whether that's a first visit, a self-referral or a referral from a GP.
Health professionals have a quicker way to refer, and the team can keep news, programs and events current themselves. For a service that relies on more than government funding, the site also gives donors and corporate partners a clear picture of where their support goes.
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