Inverell Terrace Motor Lodge is the perfect place to stay while in Inverell on business, or as a destination to visit the region's wonderful attractions.
Steve and Annie put a lot of care into their rooms and their guests, but their existing website wasn't doing that justice. It didn't give travellers a proper look at the property, and it wasn't bringing in direct bookings, so a lot of their business was coming through large booking sites that charge commission on every stay.
They wanted a site that captured the personal touches and comfort guests experience when they stay, whether they're in town for work or visiting the region, and that gave people a clear reason and an easy way to book with them directly.
Rhythm Digital built a new custom website for the lodge, and early in the project we organised a professional photo shoot with Rachel Deane from Finishing Image Photography. Those photos do a lot of the work, giving guests a real look at the rooms, the cottage and the grounds before they arrive.
The site walks visitors through the motel's highlights and room types, from queen and twin rooms to family rooms, with a separate page for the self-contained cottage. An Explore Inverell page lists local attractions, from Lake Inverell to the fossicking parks and lookouts, so the site helps guests plan their trip as well as their stay.
Calls to enquire, book and phone the lodge sit throughout the site, backed by a clear 'Book Direct and Save' message.
The new website properly reflects the effort Steve and Annie put into their property and their guests. Since launch, they've reported an increase in direct enquiries through the site, which is helping reduce the commission they pay to the big booking platforms.
Guests get a proper feel for the rooms before they book, and a simple way to deal with Steve and Annie directly.
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