Martins Stock Haulage are key providers of transport services to rural and remote Australia. Their founder Gordon Martin commenced the business in 1958 and has been operating continuously ever since.
Martin's existing website had grown cluttered over time, and a lot of the content no longer reflected where the business was heading. With Jason taking over as Managing Director in 2018 and a new management board in place, it was the right moment to bring the website into line with the company's next chapter.
The team wanted a cleaner design and more relevant content that told the story of a family business with six decades behind it. They also needed to be able to update the site themselves, advertise jobs, and give the public a better way to connect with the Martin Group.
Rhythm Digital put together a fresh, responsive website for Martin's, with a clean layout that gives the company's history and vision the room they deserve. We also produced a short video to help tell the story of the business and its people.
The site covers the company's vision and history, workplace health and safety, its depots, fleet, equipment for sale, community involvement and careers. It's built on a platform the team can update easily, so new job listings and changes to the business can go up without waiting on a developer.
We added an online store for the business's popular Martin's merchandise, and helped the team get their Facebook page up and running as another way to engage with the public.
Martins Stock Haulage now has a modern website that shows who they are as a company, with room to advertise current roles and a store that brings their merchandise to fans across the country. Alongside a new Facebook page, it gives one of Australia's best-known livestock carriers a stronger connection with its customers and community.
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