Segboer Constructions is a commercial and industrial building contractor based in Tamworth, with more than 50 years of experience across regional NSW.
Fifty years in business is the kind of track record most companies would want front and centre. For Robert Segboer, it had never needed to be. Word of mouth, long-standing relationships and repeat clients had carried the business since day one, which meant a website was never a priority, until it was.
The brief was really about translating decades of trust into something a commercial client could find and judge before ever picking up the phone. Segboer had done so much across so many areas, large-scale commercial builds, rural construction, design and project management, that the site needed to put both the breadth of that service range and the depth of the experience behind it on full display, not just showcase the biggest jobs.
Rhythm Digital built Segboer Constructions a new Webflow website structured around how commercial and rural clients actually search for a builder: by service, then by proof of work. Commercial Builds, Rural Construction, Design and Project Management each got their own dedicated page, alongside additional pages covering five decades in the industry, FAQs and a straightforward way to get in touch.
The centrepiece is a Completed Projects library, built on a flexible CMS and grouped by service type, so a council looking for a conference centre and a grazier looking for a shed end up looking at the right kind of work.
Alongside the build, Rhythm Digital's design team redrew the Segboer logo from that old email signature into a clean, print and web ready brand, then extended it into a consistent style that carries through the whole site. A coordinated photography and drone shoot captured real completed builds, site work and team moments, so the finished pages are backed by genuine project photography rather than stock imagery.
Segboer Constructions now has a website that finally matches the scale and standing of the work it does. Major regional projects, from a 5,000-seat entertainment and conference centre to a truck dealership built across 2,000 square metres, sit alongside rural and design work in a portfolio that speaks directly to the range of clients the business serves.
The refreshed logo and consistent brand now carry across every page, giving Segboer a cohesive identity for the first time. With a scalable Completed Projects library in place, the site is set up to keep growing as new builds finish, and with SEO foundations and a Google Business Profile live from launch, Segboer is positioned to be found by commercial and rural clients researching builders across regional NSW, not just relying on the phone ringing from referrals.
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