Ultimate Fibreglass

Ultimate Fibreglass had earned a strong reputation through years of hands-on work across a huge stretch of regional NSW, covering everywhere from Port Macquarie and the mid north coast through to Tamworth, Armidale, Mudgee and Narrabri. The website needed to work just as hard as Graeme does on the tools.

Each service, from pool resurfacing to repairs, needed its own space to properly explain what's involved. Homeowners searching for a pool resurfacer nearby had to be able to find him, backed by a real presence in every town and region he services. Prospective customers needed somewhere to see the standard of the work for themselves, well before they ever picked up the phone. And with a service area that wide, the site had to have room to grow, so new projects and new locations could be added over time without a rebuild down the track.

Rhythm Digital built Ultimate Fibreglass a new website in Webflow, structured around how people actually search for this kind of work. Services were split out into their own dedicated pages, so pool resurfacing, repairs and other fibreglass work each get room to be explained properly instead of competing for space on one page.

We also built dedicated location landing pages for the key towns and regions Graeme services, covering Port Macquarie, Mudgee, Narrabri, Armidale, Tamworth and the surrounding areas, so the site can be found by homeowners searching close to home.

Everything runs through Webflow's CMS, with services, projects and locations all connected. As Graeme finishes new jobs, those projects can be added straight to the gallery and linked back to the relevant service and town, so the site keeps building search visibility over time rather than sitting still after launch.