Betts Transport

Betts had two separate websites: one for Betts Transport's general freight work and another for Betts Rogers Transport, its livestock haulage arm. Neither told the full story of the business, and splitting it across two sites made it harder for customers to see everything Betts can do.

The team wanted one modern site that brought it all together under the Betts name, showed off the fleet and the family's long history, and made it clear the business takes safety seriously. Recruiting good drivers and workshop staff was also a priority, so careers needed a proper home with current openings and an easy way to apply.

Rhythm Digital designed and built a new website in Webflow and merged both businesses onto bettstransport.com.au. The design leans on Betts' navy and red branding, bold italic headings and big photos of the trucks on the road, with clear paths into General Freight and Livestock Haulage from the homepage.

We wrote the copy with the Betts team, covering their services, values and safety approach. An interactive history timeline, built in the CMS, walks through a century of the business with photos from the family archive, from the bullock teams of the 1920s to today's fleet. The team page, staff testimonials and careers section, with open positions and an online job application form, help show prospective employees what it's like to work for Betts.

Behind the scenes, we wrote page titles and descriptions for every page, ran an SEO audit and tested the site for speed and mobile performance before launch.