Curley Cattle Transport

Curley's had built its name on word of mouth, long relationships with graziers and decades of support for local campdrafts and rodeos. But with depots spread from Normanton to Blackall, there was nowhere online that brought the whole business together. Producers looking for a carrier, and drivers looking for work, had to go on what they'd heard.

The team wanted a site that felt as personal as the business itself, warm and informative rather than corporate. It needed to cover their cattle transport services and safety record, give each depot its own presence, make it easy to apply for a job, and leave room to sell Curley caps and merchandise online.

We started with a copywriting meeting with the Curley team, then developed the website copy with them from their history, notes and an industry feature on the business. The design leans on Curley's green and big photos of the fleet working in cattle country, with headline numbers on the homepage: more than a million head carted and 2.5 million loaded kilometres travelled every year.

Each depot has its own page, built in the CMS, with its phone number, address and a map, so producers can deal with the depot closest to them. The careers section lists current positions and links to an online application form that asks applicants which depots they'd be happy to work from. The history page runs as a timeline down the centre of the page, styled like a road at the family's request, tracing the business from 1972 to today.

We also set up a Webflow online store for Curley merchandise, an In the Community page for the clubs and events they sponsor, and wrote page titles and descriptions for every page before launch.