Wickhams is a family owned and operated transport company, specialising in a variety of freight tasks to support logistics supply chains across Australia. Established in 1992, they understand the complexities of servicing markets in today’s fast changing landscape.
Wickhams had grown into one of the bigger family-owned freight operators in the country, with a large fleet, terminals in several states and a long list of services. Their website hadn't kept pace and didn't give a true picture of the size, capability and history of the business.
They wanted a site that put their red and white branding front and centre, told the story of how the business started and grew, and gave proper room to the parts that matter to different people, from customers looking at transport solutions to drivers thinking about a career with the company.
Working closely with the Wickhams team, Rhythm Digital built a new Webflow website that leads with strong photography of the fleet and a bold use of the company branding. Pages for transport solutions, the fleet, the terminals and safety standards give customers a clear picture of what the business can do.
A history section takes visitors through the Wickham's timeline, from the family farm's first Kenworth to the company it is today. We also built dynamic areas for recruitment, news and insights and a community section, so the team can keep sharing updates and job openings as they come up.
To round it off, the site includes an online shop where fans and staff can buy Wickhams merchandise.
Wickham Freight Lines now has a website that properly reflects the scale and spirit of a big family freight business. Customers can see what Wickhams offers across the country, future drivers can find their way to a career, and the team has the tools to keep news, jobs and community stories current.
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