Family-owned solar and electrical installers based in Tamworth, looking after homes, farms and businesses across the region.
Phased's old website was rented, so after years of paying for it Tom didn't own the site or have control over it. The structure did its job, but the business had grown well beyond rooftop solar. These days they take on large commercial installs, like an 877kW rooftop system for Rapid Plas, full off-grid setups for rural properties, and Level 2 and commercial electrical work, and the site wasn't set up to show that work off.
Tom wanted a site the business owns, that keeps what already worked, shows completed projects to build trust and bring in better enquiries, answers common solar questions, and helps Phased show up when people in Tamworth, Gunnedah and Armidale search for solar or an electrician. He also wanted his logo tidied up first, so the new site would launch with the refreshed brand.
We started with the logo, redrawing and refining the existing Phased mark and supplying mono and inverted versions in a full set of file formats. The website was then designed around a deep navy and strong blue palette with a sunny yellow accent from the logo. Bold headings, real drone photos of their own installs and clear prompts to request a quote or call the team keep the focus on the work.
The site is built in Webflow, keeping a structure similar to the old site so returning customers can still find their way. There are dedicated pages for solar power, off-grid systems, commercial solar and commercial electrical work, a Completed Projects section with photos and system details, an Insights section for solar advice and news, FAQs, and location pages for Tamworth, Gunnedah, Armidale and Quirindi. Local reviews and their Enphase Gold Installer and Tesla Powerwall credentials help people feel confident before they pick up the phone.
We carried the content across from the old site and refined it for readability and search, set up page titles, meta descriptions, headings and image alt text around researched local keywords, and mapped redirects from the old URLs to protect existing rankings. Google Search Console and GA4 went in at launch, and we looked after the domain transfer so the switchover went smoothly.
Phased now owns a website that matches the quality of their work, from a home battery upgrade to some of the biggest commercial installs in the region. Customers can quickly find the service they need, see real projects completed close to home, and request a quote or call the team from any page.
The site is hosted and supported by our team, and Phased is on our Local SEO Plan, with Google Business Profile updates, review responses, directory listings and monthly reporting to keep building their visibility across the region. With the Webflow CMS, Tom and Shannon can add new projects and articles themselves as the business keeps growing.
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