The TSH Group, including Tamworth Tilehouse prides itself on offering the latest and highest quality tiling, bathroom and kitchen products across their 5 stores in NSW and the ACT.
All five TSH Group businesses were sharing a single website and product catalogue from one domain. That kept things tidy to manage, but it was having a big impact on their SEO. With everything under one address, it was hard for any single store to be found on Google, especially by people looking for a tile or bathroom showroom in their own town.
The group wanted every business to have its own website and branding, so Tamworth Tilehouse could be found as a Tamworth business. At the same time, they didn't want five separate catalogues to maintain. Products needed to be managed once and flow through to every store.
Rhythm Digital built a separate website for each of the five businesses, alongside a central product catalogue that all of them link to.
Tamworth Tilehouse's site has a clean, refined look that lets the products do the talking. It covers the showroom's main ranges, including indoor and outdoor tiles, bathrooms, kitchens, heated towel rails and underfloor heating, and tools and adhesives for the trade, along with a gallery, the story of the business and clear contact details for the Taminda showroom.
The catalogue is where it all comes together. Each business gets its own branded version, but products are updated across the whole group from one central portal, so a new range only needs to be added once to appear everywhere it should.
Each TSH Group business now has its own home online, and each is enjoying better results in Google search. Tamworth Tilehouse can promote its showroom and products as a local Tamworth business and share its own branded catalogue across other channels, while the group keeps a single set of products to manage behind the scenes.
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