Urban Window Coverings

Downtown Living had built a loyal following as a Tamworth textile studio, and the move to Urban Window Coverings came with a new logo, a new name and a broader focus on window furnishings. The website needed to launch that brand properly and make sure existing customers could still find them after the change.

Beck wanted something modern and clean, with big images and bold type in the brand's charcoal and white, and enough room to show off a wide range: curtains, roller and roman blinds, shutters, awnings, upholstery and commercial work, plus the quality suppliers behind it all. Customers needed to be able to browse, get inspired and book an appointment without any fuss.

Rhythm Digital designed and built a new website in Webflow around large photography and a charcoal and white palette, with sections that shift between dark and light as you scroll and a simple full-screen menu. Every service got its own page, so curtains, blinds, shutters and awnings each have space to explain the options properly.

Webflow's CMS runs the suppliers, completed work, testimonials and the UWC Insights blog, so new content can be added without touching the design. An appointment request form and newsletter sign-up sit throughout the site. For the rebrand, we moved the Downtown Living domain across and added a notice bar so returning customers knew they were in the right place.

As the business has changed, the site has changed with it. When the Peel Street showroom closed and Urban Window Coverings moved to a mobile showroom, we updated the site and added a mobile showroom booking form so customers can still see fabrics in person, in their own home.