Birrelee MACS

Birrelee MACS had five decades of history and a strong reputation in the Tamworth community, but needed a proper online home. Families researching care wanted to see who Birrelee are, what the programs look like and how to enrol; prospective educators needed somewhere to find careers; and the centre wanted to share its news, events and achievements with the community.

Just as importantly, the site had to feel culturally grounded - a genuine reflection of an Aboriginal community-controlled service, not a generic childcare template with a logo swapped in.

Rhythm Digital designed and built Birrelee a new Webflow website with a distinctive visual identity - hand-drawn line art and organic curves woven through the design, giving the site a warmth that matches walking through the centre's doors.

The build covers everything a family or future staff member needs: the organisation's story and mission, service pages for the early learning programs, a staff section the team can update themselves, a careers area with an extended application form, news and insights, and enrolment integrated with the centre's Kidsoft system so families can start the process straight from the site.