Marius Street Family Dental is a family-owned Tamworth practice that has looked after local families for more than 70 years.
Over the years the practice's WordPress site had built up plenty of good content, but patients found it hard to find their way around. Vera and the team wanted a site that felt fresh and welcoming and made it easy for new patients and families to book in.
They also wanted the treatments they most wanted to be found for on Google, implants, cosmetic dentistry and emergency dental, front and centre. And with seven dentists, a busy blog and plenty of patient questions to answer, the team needed to be able to keep news, FAQs and dentist profiles up to date themselves.
Rhythm Digital rebuilt the site in Webflow with a refreshed logo and a cleaner, calmer design. Each treatment got its own page, which pulls in related FAQs, galleries and articles, and a column-style services menu makes the full list easy to scan.
CMS collections run the dentist profiles, FAQs, before and after photos and an Insights blog with scheduled posting, so the practice can plan a year of articles ahead. Booking buttons, click-to-call and directions sit throughout the site, and health fund and payment plan details are easy to find.
Behind the scenes, we redirected the old URLs, added schema markup, wrote keyword-led page titles and carried the Google Ads tracking across, so nothing was lost in the move.
Marius Street now has a website that matches the care the practice is known for around Tamworth. It's easy for patients to find their way around, and easy for the team to keep current.
Since launch the practice has moved onto our Growth SEO Plan, with monthly content and ongoing optimisation building on the foundations laid in the build.
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